LONDON, Nov. 8 (AGCNewsNet) – Morocco’s dedication to exceptional hospitality and its flourishing tourism industry were spotlighted at the World Travel Market (WTM) London 2024, where the North African nation was presented with a prestigious award.

The accolade underscores Morocco’s robust brand presence in the UK market, where it has become a top tourist destination. The country’s rich cultural heritage, diverse landscapes, and renowned hospitality continue to attract visitors from across the globe.

At the event, the Moroccan National Tourism Office (ONMT) showcased the nation’s offerings through a dedicated pavilion that featured flagship regions such as Marrakech-Safi and Agadir-Souss Massa. The pavilion drew international travel professionals and highlighted Morocco’s diverse attractions, from its bustling cities to serene coastal areas.

“This recognition reflects Morocco’s growing appeal in the global travel market and our commitment to promoting sustainable and enriching tourism experiences,” an ONMT spokesperson said.

ONMT’s participation in WTM London aligns with its strategy to boost Morocco’s global visibility and strengthen partnerships in the international travel industry. The event, which hosts professionals from over 184 countries, serves as a pivotal platform for collaboration and innovation in tourism.

By leveraging opportunities at WTM London, Morocco aims to attract more visitors and solidify its position as a leading destination in the competitive global tourism landscape.